Marketing, getting discovered, finding PMF, distribution is a real challenge with the modern internet, you are up against an overwhelming torrent of slop all competing for your potential customers attention.

Right now, brands are discovered through virality.

Someone makes a flashy video, edgy post, or creates some scandal to get eyeballs.

None of these tactics are indicative of quality, yet this is what's required to get noticed on the internet, this means that many many brands that may have excellent products are drowned out by inferior products with better marketing.

Attention spans are totally shot, and users are numb to the constant barrage of barely solicited marketing targeted towards them.

Barrow proposes a different solution.

Ask yourself, how much more likely are you to purchase something if you receive a recommendation from a highly trusted friend, how about two or three?

Given that the internet has essentially become a field of overwhelming noise, signal is invaluable.

Barrow's thesis is that as users retreat into their trusted enclaves, the best way to reach these groups is to allow a trusted member to sample or test the product, and give their honest verdict. This is a marketing strategy for the long term, and a strategy that is indicative of quality.

This means reduced breadth and increased depth. With Barrow, you are aiming to achieve a small but dedicated community of true believers.

These are essential to carry any brand forward, treat these first customers well and they will pay you many times over in word of mouth and ongoing marketing.

On Barrow you have Pals — the people you already trust, carried with you across the apps you use.

Open Barrow and you see the shops your Pals keep, and the honest reviews they've left of others. A map of trust, not a feed of strangers.

Earn three vouches inside one circle, and you have that whole sphere's attention.